Evaluation Of The Elementary English Language Learners And...

Assessments are important tools that educators use for a variety of reasons. The basic use of assessments is for measuring the student’s knowledge. For English Language Learners and special education students, assessments are generally used for placement. Using the results from the evaluations, educators use their findings to place the students in the most beneficial class for them. As more ELL students enter the classroom as well as other diverse scholars, the importance of having knowledge of different assessments and teaching strategies becomes imperative and basically mandatory. When entering the kindergarten English Language Learners classroom at Sprout State School of the Arts, the head teacher was able to give inciteful information in regards to the many educational questions that were asked concerning the different facets of education in the classroom. Through a lengthy interview with the teacher, information was gained concerning indicators of exceptionality in ELL st udents, information pertaining to the use of formal and informal assessments in placement, the role of parents and teachers in placement, as well as underachievement factors that may not need special education needs, justification for changes in proficiency levels, the integration of assessment types and the benefits of the SIOP protocol for all learners. When in the kindergarten English Language Learner classroom, the educator answered many questions pertaining to English Language Learners and theShow MoreRelatedThe English Language Learner Is Defined By The Individuals With Disabilities Education Act1445 Words   |  6 Pages An English language learner is defined as someone who â€Å"has sufficient difficulty speaking, reading, writing, or understanding the English language and whose difficulties may deny such individual the opportunity to learn successfully in classrooms where the language of instruction is in English† (Ortiz, Woika, 2013, p. 2). As defined by the Indivi duals with Disabilities Education Act (IDEA), a child with a disability has â€Å"mental retardation, hearing impairments (including deafness), speech or languageRead MoreLegislations for English Language Learners787 Words   |  3 PagesEnglish language acquisition (Massachusetts Department of Education, 2003). In the program, all books and nearly all teaching would be in English, with the curriculum designed for children learning English. Schools are encouraged to group students by English proficiency. Once a student is able to do regular schoolwork in English, the student would be transferred to an English language mainstream classroom. Long before Question 2, federal laws have impacted the education of English language learnersRead MoreEssay about Placing English Language Learners in Special Education1182 Words   |  5 PagesWhen do English language learners need to be placed in special education? In the United States, there has been an increase in in the number of children from Spanish speaking backgrounds. The English Language Learners, commonly known as ELL’s, are being placed in Special Education without being properly tested for a learning disability. However there are a large number of ELL’s with learning disabilities in elementary grades that truly have a learning disability and are over looked. Many schoolRead MoreThe Fastest Growing Subgroup Of The Nation Are English Language Learners1659 Words   |  7 PagesThe fastest growing subgroup in the nation are English Language Learners (ELLs). Over a period of 10 years, from 1995 to 2005, ELL students grew over 60% (Wolf, Herman, Bachman, Bailey, Griffin, 2008). Since 1980, the number of residents aged five years and older that speak a language other than English at home has more than doubled. Fewer than half of these residents are proficient in English. Utah is showing similar trends in population as it is growing more ethnically and racially diverseRead MoreBuilding A Pathway Of Optimal Support For English Language Learners Essay1342 Words   |  6 Pages1. Give an overview/summary of the article. 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The increase prescription of ADHD medication can also beRead MoreDistinguishing Between A Learning Disability And Language Acquisition2085 Words   |  9 PagesDistinguishing Between a Learning Disability and Language Acquisition in English Language Learners One of the biggest errors made in schooling today is placing a student who is an English Language Learner into special education because of errors made in interpreting language acquisition as a learning or language disability. There has been no single method that has proven to be fully effective when distinguishing between English language learning students and students with a learning disability. AsRead MoreMinority Groups And The Minority Group Within Special Education1698 Words   |  7 PagesDisproportionality refers to the overrepresentation or underrepresentation of a minority group within special education programs and services. The disproportionate representation of minority students in special education has been an ongoing and significant matter in education for decades. More and more minority children are being identified as disabled or having an intellectual disability or learning disability. However, in most cases the children are being misdiagnosed and consequently, are beingRead MoreDescriptive Framework1096 Words   |  5 PagesDescriptive Framework The virtual organization that I selected for the Organizational Communication Analysis is Kelsey Elementary School. As a mother of a fifth grader, I am always interested in the communication efforts associated with elementary schools. In the past, school administrators and teachers were only able to communicate in person, through written correspondence, or by telephone. The technological advancements of the 21st century provide school faculty with the opportunity to connectRead MoreAn Evaluation Of Intervention ( Rti ) Is A Form Of Help For General Education Essay769 Words   |  4 PagesResponse to Intervention (RTI) is a form of help for general education teachers to identify early signs of learning issues to determine which students may need special education services. The Federal law requires documentation of a student’s intervention, before students are eligible for special education services. Also, it is useful for a student’s Individual Education Program (IEP) r ecords, because after interventions the school can document which types of services and support a student needs,

Sweet Basil Marketing Plan Free Essays

string(43) " getting optimal exposure from the public\." In order to Increase market share and sales, Sweet Basil will target dine-in, take-out, and take-n-bake pizza lovers In the cities of Treated, Rewind, USA, and Monrovia. The strategies for increasing sales are to first penetrate new markets, then increase usage and size of customer orders. This will be conducted through unbeatable value and the finest ingredients that cannot be received anywhere else in the area. We will write a custom essay sample on Sweet Basil Marketing Plan or any similar topic only for you Order Now The marketing mix for Sweet Basil will consist of mobile marketing, flyer distribution, a website, social media outlets, television advertising and email newsletters. The objectives for many of these avenues are to provide coupons and discounts as well as gain consumer loyalty. The business does a great Job already with returning patrons so it is time to focus energy on effectively penetrating new markets. Sweet Basil will look to Increase sales by 40% or $110,400 and achieve a market share of 30% In Treated and 20% In the surrounding clues. This will ensure success and will provide a break even before the first 6 months. 2. 0 Situation Analysis Currently, the economic market condition in the united States and California is primarily recession. Overall, the pizza business is doing k. Tit flat sales of about $38 billion for the past 3 years (Kara 2011). Consumers are becoming much more particular when it comes to value and where they spend their hard earned money. Sweet Basil pizzeria is doing quite well during the recession but it is having trouble inquiring new consumers. Prices of flour, produce, and cheese are on the rise so It Is important to Increase business and revenue to cover these associated costs. These forces are uncontrollable In the macro environment along with the rising unemployment from the recession. It is important to instill value and personalized maintain/increase repeat customers. There are many successful dine-in and take- out pizza companies that fail to provide the opportunity for consumers to purchase take-n-bake pizzas. Consumers are going to ultimately purchase from the establishment that provides the best value and quality mixture. Sweet Basil offers dine-in, take-out, and take-n-bake pizzas, leaving the delivery market to competitors. With this in mind, Sweet Basil is very capable of increasing sales with the development of take-n-bake pizzas and a solid marketing strategy. 2. Market Summary Sweet Basil Pizzeria is an extremely reputable pizzeria in the city of Treated, California. Besides being well known, Sweet Basil also maintains a strong competitive advantage with its owner, James Decrease, being a hotel restaurant management graduate from Purdue University and restaurant industry veteran for well over 25 years. James has been able to carefully select his target market due to his extensive industry experience. As mentioned before, the current pizza market is motionless at around $38 billion per year, which isn’t so bad considering worldwide market conditions. Many loyal customers have been moving due to rising foreclosure rates and this hurts return business. An astonishing 93% of Americans eat pizza at least once a month and approximately 3 billion pizzas are sold every year (Hinkle 2009). This leaves plenty of room for competition and growth for Sweet Basil take-n-bake pizzas in the current market. Even though Sweet Basil’s target market demographics is tailored to consumers in the San Gabriel Valley and surrounding areas in southern California, we reserve the right to increase the area if growth is substantial. The average salary of southern California Jobs is $55,000 a year (Simply Hired 2011), which leaves plenty disposable income for the on-the-go working class individual. Many consumers in southern California lead extremely busy lifestyles, which makes it hard to cook for a family. There are currently seven pizza restaurants/parlors in Treated, California. None of these pizza establishments offer take-n-bake pizzas for sale, so the only real competition is frozen pizzas at the super market. Our consumers enjoy high quality pizza with fresh ingredients at an affordable price. This provides incredible value to the customer and a much better alternative to people having to bake store bought frozen pizzas. Sweet Basil provides its customers with an extensive value for their hard earned none. Consumers choose Sweet Basil pizza because we serve their needs through our unique ingredients and fresh homemade sauce and dough. People want more than Just a bland, regular tasting pizza and we tailor our unique blend of basil, garlic, and oregano to pizza lovers throughout the Los Angels area. Sweet Basil serves over 10 different types of specialty pizzas creating enjoyment for all types of palettes. Our pizza can be picked up with no wait and is never sold unless it has been made within 7 days to increase the quality that you’ll find in the frozen section of the super markets. Since no other pizza establishments in Treated offer take-n-bake style pizzas, we will be able to control the market for consumers that are looking for a fresh alternative. Nearly every single frozen pizza brand from Disgorging to Stouffer increased it’s sales in the 52 weeks between summer 2009-2010 (BIB International 2010). Disgorging made the most out of the entire top 10 frozen pizzas in 2010 Digestion’s sales throughout the world, it’s important to notice that they increased sales from 2009 to 2010 and that the market doesn’t show any signs of decreasing. Pizza is an American tradition that most people love to eat and Sweet Basil’s quality ND delicious ingredients create the competitive advantage. 2. 2 SOOT Analysis * Strengths: Sweet Basil’s strengths consist of a number of things currently going into the take-n-bake market. For one, Sweet Basil is the only pizzeria that currently offers take-n-bake pizzas; the competition is very minimal other than store bought frozen pizzas. Second, Sweet Basil has a stellar reputation amongst the surrounding community, catering to schools and businesses reaching new customers daily. Sweet Basil only uses the freshest ingredients and everything is homemade including the bread and delicious sauce. The pizzeria is located in a prime location, right next too Seven-Eleven, getting optimal exposure from the public. You read "Sweet Basil Marketing Plan" in category "Marketing" Weaknesses: Currently there are a couple of solid weaknesses that can cause some undesired hurdles for Sweet Basil’s take-n-bake pizzas. First off, Sweet Basil has not done any marketing yet for the new take-n-bake concept and all of the marketing in the past has been through word of mouth solely. Another weakness is that consumers are already familiar with the competition and that could make it very difficult to market to consumers that haven’t tried Sweet Basil pizza before. Finally, Sweet Basil pizzeria doesn’t have any distribution outlets other than the restaurant located in the city of Treated and delivery is not offered. These issues certainly need to be addressed and solved so that they don’t affect Sweet Basil pizzeria negatively. * Opportunities: While pizza continues to be popular in America, it is evolving. Fierce discounting and coupling by top players has squeezed other pizza Sellers (Kara 2011). This leaves a great opportunity for Sweet Basil to offer coupons and discounts through a variety of medias and advertising. Another opportunity is that the market appears to be very teddy for take-n-bake/frozen pizza purchases. This can certainly provide Sweet Basil with a chance to reap some of the market share with its high quality, affordable pizzas. Second, Sweet Basil’s take-n-bake pizzas don’t use up any additional resources or time than their freshly made take-out or dine-in pizzas, making start up costs insignificant. One possibility in the future could be to contract with grocery store chains to offer frozen pizzas more conveniently to consumers. Sweet Basil can increase revenue by attracting customers that don’t live close to the pizzeria or prefer o make pizzas at their own home. * Threats: Potential threats for Sweet Basil include possible competition from neighboring pizzerias in the area should they decide to start a take-n-bake operation. Another possible threat could be an increase in direct and indirect costs such as electricity for freezing the take-n-bake pizzas. An increase in gas prices could also be a possible threat for sales of pizza because consumers may not be willing to drive to the pizzeria. An increase in labor costs due to the slightly complex routine behind making take-n-bake pizzas ready for customers. 2. Competition As briefly stated earlier, there are currently 5 other pizza restaurants in Treated and we compete for pizza loving customers on a regular basis. These competitors great sum of customers that can be earned with the proper marketing campaign. The seven places to get pizza in Treated are Pizza Hut, Domino’s, Hungry Hosier’s Pizza, Treated Pizza Co. , Little Caesar, Flying Pizza, and Cost (which is Sweet Basil’s only real take-n-bake competition other than grocery store brands). People can purchase freshly made pizza to order at all of these establishments, but these competitors eave not developed a take-n-bake concept yet. This leaves the market wide open for Sweet Basil to compete with better-known chains such as Cost and grocery store brands. The seven pizza establishments in Treated do not pose as much threat to Sweet Basil’s Take-n-Bake pizzas as the store bought brands and Cost pizza. When considering true competition it is important to observe the characteristics of the take- n-bake pizza that Sweet Basil will offer. The pizzas are going to be 16†³ in length, which is fairly large for take-n-bake pizza. This means that single-serve frozen pizza sonnets really pose a significant threat because we are marketing to larger parties and families who are constantly on the go. Sweet Basil’s large 14†³ pizzas will come with a variety of toppings. With this in mind the only store bought competitors that are offered at nearly all super markets are Disgorging, Tombstone, Red Baron, California Pizza Kitchen, Freshest, and Tony’s (BIB International 2011) in order of popularity/sales. The other main competitor that Sweet Basil has to beware of that is gaining popularity is Cost’s take-n-bake frozen pizzas because they offer more rationalized service and quality than the other brands. Cost pizzas are also larger in size (16†³) and cost a little more than the other brands (Cost 2011). 2. Product Offering The new product offering of Sweet Basil Pizzeria is very concise and direct. The take-n-bake pizzas will only be offered in the 14†³ size and will consist of only five different varieties such as pepperoni pizza, cheese pizza, vegetarian pizza, Sweet Basil Favorite (all combo toppings), and BBC pizza. All of these pizzas are made with the finest local produce from Mike’s Foods and ingredients provided f rom JACM DOD service distribution. Sweet Basil Pizza will be extremely fresh, having been made within a week from the date of purchase. Customers can feel assured they are getting a high-quality pizza with greater freshness than any other brand currently in the target market. Valued consumers will also be able to call in orders if they require special toppings or especially large orders. Consumers will also be able to purchase packets of our most popular ingredient â€Å"Sweet Basil†, which is a combination of secret spices containing garlic and basil. This mixture is absolutely delicious and makes any pizza caste even better than it normally would. 2. Keys to Success The major factors that will make Sweet Basil a huge success among the competition in the Los Angels area is our stellar personalized service, finest ingredients, competitive price, and homemade sauce/dough recipe. Personalized service and quality/recipes are the main advantages that Sweet Basil Pizzeria is aiming to use as their competitive advantage. Sweet Basil already has a considerable customer dimension from its fourteen years of success and this must keeping up to date with ingredient costs, researching local stores and purveyors to ampere value/price mixtures. According to the National Restaurant Association, the top trend right now is locally grown produce (Stevenson 2010). Sweet Basil only purchases the finest, locally grown produce from Mike’s Foods in Treated. The new take-n-bake product that sweet basil offers is no more expensive than providing it’s everyday to-go pizzas to valued customers. This makes the overall product cost extremely low and creates a major factor in the success of this new idea for Sweet Basil Pizza. The pizza and restaurant business is a difficult industry to tackle; product/industry knowledge is a necessity to succeed. Sweet Basil is always staying familiar and up to date with current practices in order to remain competitive. This factor is something that Sweet Basil will surely continue to practice and exploit. Continued customer satisfaction is a concept that Sweet Basil will continue to present to its valued patrons. 2. 6. Critical Issues As a pre-established company, Sweet Basil maintains an exceptional product, gaining return customers and recognition daily. The major critical issues for Sweet Basil is to: * Gain market exposure- Sweet Basil doesn’t currently spend any money on marketing to Treated or its surrounding cities. Word of mouth from satisfied customers is a great type of free marketing but it doesn’t increase quickly enough. Sweet Basil will now be able to offer a product to customers that live further away; therefore, it should target more customers using different avenues of marketing. Train additional staff- training is a 2-3 month period depending on the speed of the employee and this could slow the business down if not forecasted properly. Since Sweet Basil doesn’t deliver, it is currently run with no more than 2 employees at a time. If customers and sales increase significantly, sustainability will rely on the ark force. New hiring measure may be needed. * Monitoring quality assurance and customer service- the pizzeria must maintain a reputable amount of quality and service in order to ensure that the growth strategy doesn’t Jeopardize the current benchmark. Quality will be monitored by gaining feedback from customers and allowing them to offer suggestions through questionnaires. * Expansion- expanding through the creation of additional parlors in Dearth’s surrounding cities may be a necessity if it proves both profitable and sustainable. This is more off long-term critical issue but must be recognized nonetheless. . 0 Marketing Strategy The primary target for Sweet Basil’s marketing strategy will be towards households and businesses in the cities of Treated, Monrovia, USA, and Rewind. Americans love pizza and it is clear that everyone in these cities should be marketed because of pizza’s popularity and sustained growth throughout past years. For now, Sweet Basil only offers take-out, dine-in, and take-n-bake services to its patrons, which leaves delivery open to competition. Sweet Basil realizes that they can serve 65-70% of Pizza Power Report). Undoubtedly there is a substantial amount of market share that an be earned with the proper market-challenger attack strategies. Sweet Basil anticipates being able to sell more pizza to current customers, sell to market segments that have not previously been targeted, and gain a higher market penetration. Word of mouth advertising has been Sweet Basil’s sole source of advertising for the past fourteen years and now the time has come to try a new initiative to increase growth and profits. Although word of mouth advertising is extremely effective and well trusted from consumers, Sweet Basil finds that most loyal clients did not hear about the pizzeria until the first couple years of residing in Treated. With this in mind, the pizzeria will kick off some new marketing strategies to increase its overall exposure to the businesses and households in its target market. Sweet Basil will look to gain new customers through new-market segment strategies. More consumers need to be aware of Sweet Basil’s unparalleled service and great tasting pizza; word of mouth advertising will not penetrate as many consumers as supplementary advertising. Sweet Basil also looks to engage in encirclement attacks throughout the before-mentioned cities in order to gain exposure into some of the competition’s territory. Finally, Joint partnership advertising will be conducted to decrease overall advertising costs. Paper flyers will be attached to every take-out box, promoting take-n-bake pizza to current patrons, which well result in increased usage. Flyers that include coupons will be served to residential and commercial properties in order to increase new customers. This will help Sweet Basil primarily increase sales over time but will also help in gaining exposure to the target market. A recent study shows that 46% of pizza consumers report that coupons or promotions influence where they decide to purchase their pizza (Barrett, 2010 Pizza Power Report). If these statistics prove to be true, Sweet Basil will surely be able to earn new business amongst the community. Sweet Basil will also exploit other forms of integrated marketing communications through website development, mass SMS marketing to loyal patrons, and usage of social media platforms. The website will allow consumers to view the menu and leave comments, questions, and concerns, which will be viewable for everyone to see. Catering is a huge source of Sweet Basil’s success and consumers will be able to navigate through catering options and information. People will also be able to add themselves onto the weekly email that will be sent out to include coupons and special promotions. This will help Sweet Basil in obtaining more market exposure to current and new clientele. â€Å"With so many people now using the Internet to search for products and services it is now acknowledged that having a business website is Just about as essential as having a telephone† (Touched, 2001). Sweet Basil will also utilize mass text message marketing in order to promote specials and promos that are offered each week. This will be initiated using Decontrolling. Mom to ensure that these messages can be sent every other week to market different promos and special items to consumers. Each customer will be asked if they would like to receive promotion emails and text messages from Sweet Basil. The success rate for permission based mobile marketing campaigns is around 25% Oarfish, 2006). This will ensure seamless impersonal communication to Sweet Basil’s loyal patrons. Lastly, Sweet Basil’s marketing include the development of a Faceable, Namespace, and Twitter account so loyal patrons can feel more united with Sweet Basil’s service and undeniable quality food. The Namespace and Faceable pages will allow customers to view the menu and catering options that Sweet Basil offers. This type of marketing is virtually free although it is time consuming to continuously update. Sweet Basil will also utilize cable television marketing in order to market to new customers. Advertising will only be targeted to Time Warner Cable’s Foothills and West Covina coverage areas in the San Gabriel Valley (Coverage Area 2011). Mostly sports programs on ESP. and popular shows on Bravo will be targeted to enhance Sweet Basil’s exposure to their target market. This will be exercised during the first 90 days of marketing plan. All of these integrated marketing communications will allow Sweet Basil to reach a large market of new consumers as well as continue to gain increased business with existing patrons. These marketing strategies were also selected due to their low cost and minimal time consumption required. 3. 1 Mission Statement â€Å"We exist to provide the best quality dine-in, take-out, and take-n-bake pizza to the Route 66 communities of the San Gabriel Valley. This will be accomplished through unmatched customer service, value, and great tasting pizza; creating a memorable experience for all to enjoy’. 3. Marketing Objectives Sweet Basil will achieve a few concrete objectives through its current and future marketing actions. The first and most crucial goal for the pizzeria is to conduct new- market segment strategies in order to earn new customers throughout Treated, Monrovia, USA, and Rewind. This strategy will be initiated immediately at the start of Quarter 2 this year now that Sweet B asil’s take-n-bake pizzas are now in production. The target market objective is to increase overall market share, earn new customers, and amplify purchases to increase sales by 40% from now through April 2012. Collectively, Sweet Basil seeks to increase overall market share to 25% of all dine-in, take-out, and take-n-bake purchases in Treated and 13% of market share from Monrovia, Rewind, and USA. This also includes 15% market share transactions from employees of local businesses in Treated and Rewind as well as 25% market share to households in Treated, Rewind, Monrovia, and USA. In order to accomplish these goals, Sweet Basil will have to gain at least 30 new customers every week on average and the goal is to be able to retain 90% of them. This strategy ill allow the pizzeria to maintain strong, positive growth each quarter through it’s increasing customers. Another objective is increasing consumer usage to where customers are purchasing Sweet Basil products at least one more time per week. This will include increasing the purchase volume of each consumer as well. New consumers will be able to be measured by asking them how they heard about Sweet Basil to begin with and afterwards asking them if they would like to receive coupons and promotions by email and text in the future. Sweet Basil’s target is to achieve the before mentioned market share by the end of 2012. Sweet Basil will also set promotional objectives in order to reach new customers through brand and company awareness as well as implementing strategic sales promotions. Millennial will information through word of mouth (Mr.. Youth, 2011). A major objective will be to grow the pizzeria’s followers on Faceable and Namespace to 750 people by the end of 2011 to engage in more promotional initiatives. Seasonal and promotional entrees will be posted on these social media sites every other week to maintain consumer usage. The address, phone number, menu, and catering options will all be included n these sites as well. Sweet Basil will be hiring an individual to hand out door flyers to residential households and businesses in the cities of Treated, USA, Rewind, and Monrovia (starting in the city of Treated). This marketing effort will be conducted every Wednesday and Thursday from am to pm for the residential areas and every Monday for local businesses. Similar flyers will be on every take-out pizza box as well to notify customers of the option to purchase take-n-bake pizzas. No additional employees would have to be hired for the business as long as business doesn’t increase more than 50%. The flyers will include specials and combos that can be purchased in exchange for the coupon on the flyer. Each flyer will have a coupon to receive 1 free slice with a purchase of any take-n-bake pizza. The flyers will also contain a coupon to purchase a take-n-bake pizza for 25% off. Additional specials will be included on the flyer and sponsors will be able to advertise on the other half of the flyer. The sponsors will incur all costs for the production of the flyers and will also include Sweet Basil’s website, Faceable, Namespace, and Twitter information for nonusers.. These flyers will be very similar to the email and text messaging blasts that Sweet Basil will be conducting every other month. Sweet Basil will look to enhance partnership efforts with local businesses, schools, cities, and clubs in order to increase exposure and maintain growth. Catering services and pizza specials will be offered for discount prices depending on the size and occasion of the order. Sweet Basil looks to increase its catering by 5% to businesses and residential areas. This will also help Sweet Basil gain more exposure and market share from satisfied customers. 3. Financial Objectives Sweet Basil will be targeting a number of sound financial objectives in order to increase profits and sustainability. As stated in the marketing objectives, increasing sales by 40% during the first 365 days is the target for Sweet Basil. Overall, Sweet Basil aspires to collectively reach 30% market share for Dearth’s dine-in, take out, and take n bake pizza sales by the end of 2012. The goal for Rewind, USA, and Monrovia will be 20% overall market share. Currently, Sweet Basil obtains 30% of it’s business from take out orders, 50% from dine in business, and 20% from catering. With the current market conditions, Sweet Basil’s overall gross income amounts to $23,000 on average per month. The gross income should amount to at least $32,200 per month on average by April 2012 in order to realize a successful marketing plan. This would amount to an extra $110,400 in gross income a year, which would only be substantial if costs remained low. Sweet Basil doesn’t require hiring an extra employee for the additional expected business so long as it doesn’t exceed a 50% sales increase. Social media sites such as Faceable, Namespace, and Twitter are free which makes it a valuable marketing source financially. Sweet Basil will be using decontrolling. Com to send out SMS blasts including specials and deals for and allows for 5,000 customers to be included. The annual cost for this service then amounts to $960/year while emails are virtually free to send to loyal subscribed customers. Sweet Basil’s website will be created for $1000 through a current part- time employee that is also going to school for web design. This will be built during slow business hours at the restaurant to decrease hourly costs for the web development. The web domain will cost around $100 dollars a year to maintain. One f the expensive strategies for Sweet Basil Pizza is the cost of hiring on an employee to work Monday, Wednesday, and Thursday for 24 hours a week handing out flyers. The employee will be paid $8/her, so the annual cost will come out to about $12,000 if gas costs are associated. The flyers will be free to Sweet Basil because the sponsors will incur that cost. The most expensive marketing source will be advertising on Time Warner Cable during the first 90 days of marketing plan initiation. As mentioned earlier, only ESP. and Bravo will be targeted and we will run 4 commercials per day on both networks. With a cost of $40 per spot, Sweet Basil will incur a total cost of $28,800 Just in television advertising costs. An increase in sales will not result in a significant increase in utilities since the restaurant hours will remain the same and because the pizza oven is always left on. The cost of running the oven 2417 isn’t much different from the cost of turning it off at night and the oven takes an hour to warm up to 600 degrees when opening in the morning. After all the costs are subtracted, Sweet Basil can make a return of $67,540 but the increase of ingredients, labor, and materials have not been subtracted from this mount. All of the before mentioned other than pizza ingredients and material will remain the same regardless off 40% increase in sales. 3. 4 Target Markets As stated earlier, Sweet Basil’s target market will consist of all pizza lovers in the Route 66 cities of the San Gabriel Valley. In recent studies, 93% of Americans eat pizza at least 1 time a month, (Pizza Plan, 2011) which means there is a sizeable target market for Sweet Basil to penetrate. There are 21,782 residents in Treated, 46,672 in USA, 37,523 in Monrovia, and 1,433 in Rewind, which brings a total consumer market of close to 110,000 people (city-data, 2009). Rewind consists of businesses for the most part, which gives Sweet Basil an opportunity to increase dine-in sales to workers during the day and catering services for luncheons and special events. Consumers report that 45% of restaurant pizza orders are for take- out and 20% of orders are for dine in (Barrett, 2010). The general strategy for Sweet Basil will be â€Å"differentiation† as described in Porter’s generic strategies (Marketing Management, 2009). Sweet Basil offers an incomparable product compared to the rest because they use the best and highest quality ingredients while having the nines recipes. The key source of this distinction is the â€Å"sweet basil powder† that patrons can top on their pizza after it is made. Take-n-bake pizza is not offered in any other restaurants in the area other than Sweet Basil, which gives them an advantage for consumers that want a more unique taste. Consumers have a need for great tasting quality pizza that can be purchased right when they want it with little wait time and low cost. Sweet Basil certainly meets this need with the before mentioned points of difference and being able to dine-in and take-out as well. ND be out quicker than if they purchased fast food. Many consumers like driving by on their way home from work to get a late night special $6 one topping pizza that is hot and ready between 6-pm to feed their family after a busy workday. Others choose to stock up on take-n-bake frozen pizzas to serve at their convenience. Catering services are offered to businesses and patrons that have the need to feed a large event or party and a much more extensive menu is offered in order to add variety. Sweet Basil patrons range from all ages and nationalities, which is the advantage of offering a product that 93% of people engage in at least once a month. Pizza is also a relatively inexpensive way to feed a family and large parties of people in residential areas. This makes pizza ideal for people that are currently affected by the downfall of the economy and increases in unemployment. High school kids and local workers are a major part of the afternoon dine-in business that Sweet Basil receives during the week. Nearly 95% of Sweet Basil’s business comes from returning customers, which proves that there is room for new customers. This also roves that the product tastes great and has an eminent price-quality comparison. . 5 Positioning Nearly all Americans enjoy eating pizza because it is a delicious and quick meal, which gives Sweet Basil an advantage over selling other products. In a recent survey initiated by Technetium, results show that 68% of those that have children 18 and under living in their household say that pizza occasions usually involve children (Barrett, 2010). This shows that pizza is a very popular amongst famil ies but Sweet Basil does well with single person households and local workers since pizza is sold by he slice until pm. This also helps in closing the gap for Sweet Basil’s consumers and leaves only those that prefer ordering their pizza and having it delivered. Sweet Basil is not trying to offer delivery service any time soon, but many patrons prefer Just coming in to take-out their pizza rather than ordering delivered pizza from a competitor. This is exactly how Sweet Basil positions itself to consumers; the prices are low and affordable, the quality of food and flavor is unrivaled, and the experience is optimal. As mentioned earlier, â€Å"Sweet Basil† powder adds for a uniqueness that ant be tasted anywhere else which positions the business very well. All pizzas are created from scratch, using a large mixer for dough and fresh store bought produce, meats, and ingredients from local purveyors. Pricing strategies are used as well to effectively position Sweet Basil’s food offerings. Sweet Basil sells pizza by the slice for only $1 where other companies may charge up to $3/slice. Sweet Basil also sells its large one topping take-out, dine-in, and take-n-bake pizzas for $8, which is a phenomenal value considering all of the top grade ingredients used. This creates a rice-quality comparison that isn’t reciprocated from any competitors in the target market. Sweet Basil is able to position itself to a completely new market with the recent creation of its take-n-bake pizza. Minute reports that frozen pizza can be found in 66% of all households (Barrett, 2010), which gives Sweet Basil a nice competitive advantage over other pizza businesses in the San Gabriel Valley. Sweet Basil notices possible opportunities if they were to contract and create partnerships with local grocery stores and markets. Another possible opportunity in the future would be to How to cite Sweet Basil Marketing Plan, Essays

Proposing A Solution Essay Example For Students

Proposing A Solution Essay Have you ever seen an eighth grader, who has no mental or physical disabilities, struggle through basic third grade math? Throughout high school I have and it has become a common sight in our schools. Some were placed in remedial classes, while others sat next to me in some of my honors course. Students are being passed through school without being taught the basic skills necessary to be successful in todays society. Measures need to be taken so that these students are not pushed through school and thrown into the real world without the skills necessary to succeed. The solution to this is through standardized classes and periodic evaluations of both teachers and students. In the past standardized classrooms have been looked down upon, because of the concept that all students do not learn at the same rate. This is true; there shouldnt be a standard that is untouchable for most students. There should be a standard so that when a student graduates he or she is prepared to be a productiv e part of society. Besides just having a standard there must be some way to check that it is being followed. There are standards in place now that try and make sure that a student is learning what he or she needs to graduate. These are in the forms of test. The problem with these tests is that they are taken every few years. By this time a student may be so far behind and lack the skills necessary that it would take a miracle to have him or her master the essential skills. Another problem with this is finding out where they went wrong. The way these evaluations should be done is by looking at several of the students tests during the school year. This will also make sure the teacher is on track and teaching the assured skills. This process also allows the teacher to know where her students stand among the other classes being taught the same thing. These standards and evaluations would also make the teacher take more time to prepare for class. Too many times teachers look at what they have to cover in a given school year and say it is too much, sometimes because they are too lazy to prepare a proper lesson plan. They then do not follow the guidelines set by you, the state. I have been in a class where we were way behind kids that were taking the same course but a different teacher. This hurts the kids and I that were in my far behind classes because we were denied the proper skills that the course should provide. A teacher with a standard to follow will now have to motivate his or herself more because they know what they have to cover. They also know that they will be checked to see if they are lacking as educators. Teachers sometime look at a class and determine what pace they should move at. In a standard class they would have to push themselves and the student. In these classes the teacher and the student both know what is expected. Sometimes students are put in classes where they do not know what to expect. This hurts a student because if they knew what to expect they would be able to semi-prepare for the class. A student tends to relax more in a class where the pace is already set ahead of time. Standardized classrooms allow a student to know what is expected of them. The evaluation system to enforce these standards would make students continually work hard because they never know when or what they are to be evaluated. Even with these standards and evaluations some students are still likely to fall behind. .u5f33bf1e712cc118ff22455c1b4ec14e , .u5f33bf1e712cc118ff22455c1b4ec14e .postImageUrl , .u5f33bf1e712cc118ff22455c1b4ec14e .centered-text-area { min-height: 80px; position: relative; } .u5f33bf1e712cc118ff22455c1b4ec14e , .u5f33bf1e712cc118ff22455c1b4ec14e:hover , .u5f33bf1e712cc118ff22455c1b4ec14e:visited , .u5f33bf1e712cc118ff22455c1b4ec14e:active { border:0!important; } .u5f33bf1e712cc118ff22455c1b4ec14e .clearfix:after { content: ""; display: table; clear: both; } .u5f33bf1e712cc118ff22455c1b4ec14e { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u5f33bf1e712cc118ff22455c1b4ec14e:active , .u5f33bf1e712cc118ff22455c1b4ec14e:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u5f33bf1e712cc118ff22455c1b4ec14e .centered-text-area { width: 100%; position: relative ; } .u5f33bf1e712cc118ff22455c1b4ec14e .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u5f33bf1e712cc118ff22455c1b4ec14e .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u5f33bf1e712cc118ff22455c1b4ec14e .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u5f33bf1e712cc118ff22455c1b4ec14e:hover .ctaButton { background-color: #34495E!important; } .u5f33bf1e712cc118ff22455c1b4ec14e .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u5f33bf1e712cc118ff22455c1b4ec14e .u5f33bf1e712cc118ff22455c1b4ec14e-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u5f33bf1e712cc118ff22455c1b4ec14e:after { content: ""; display: block; clear: both; } READ: John Steinbeck's The Chrysanthemums: Analysis EssayStandardizing would also result in standardizing the grading scale. In some high school districts, the grading scale is 94-100 is an A, 85-93 is a B, and so on. In many other districts the grading scale is 90-100 is an A, 80-89 is a B, and so on. This presents an unfair advantage to the easier grading scale. A student may have 92s throughout high school and receive a B, while others get 92s a receive As. If the state would standardize all school districts than this would not present a problem, but right now some kids are getting into a better colleges because of this grading scale. Some students, no matter how hard they tr y, simply can not keep up will all students in certain subjects. Students learn and grasp concepts at different rates and that will always be one case scenario. Standard classes should not be used to stick all students in the same level class. They should be used to make sure the inevitable skills are taught. The goal of these standards is not for the standards to be met but exceeded. Those who can surpass these standards should be placed in a course that allows them to excel. No one learns at the same rate, but all students should be able to master basic skills by the time they graduate. Standard classes are a sure way to make sure student will master the basic skills by the time they graduate high school. These skills are necessary for a students success after high school. Whether it is college or the work force, these skills will set a strong foundation for whatever a person chooses. Is that not the point of school? Please do not throw children into the world without preparing us for it first.

Music!!! free essay sample

Have you ever noticed how on busses and metros there are many people listening to music? This is because many people like music and also because their bored. In this article I will try to persuade you to listen to more music or listen to different types of music. Music is important in many people’s lives. A person listening to music on the bus. Music was created about 4,000 years ago in the prehistoric times. The music created in the prehistoric times was either folk, indigenous, or traditional music. Now there are way more types of music. Now there is rock, hip-hop, pop, techno, country, and much more. That is one reason why I want you to listen to music more music. The first type of music player. If you don’t believe then read this interview with Robert Fakeman about him and music. E:†Robert what do you think about music?† R:†Well Edwin, I think that music is a lifestyle. We will write a custom essay sample on Music!!! or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page And also an art of sound in time that expresses ideas and emotions in significant forms through the elements of rhythm, melody, harmony, and color.† E:†What do you think about people listening to music more?† R:†I think more people should listen to it more.† E:†Do you think music is under appreciated?† R:†No, of course not. I just think not enough people listen to it.† E:†Thank you for your time Robert.† R:†Thank you for having me Edwin.† That was my discussion with Robert Fakeman about music. That discussion made me learn more. It made me learn that someone thinks that someone thinks that not enough people listen to music. That is also another reason why I think more people should listen to music more. Music can be very meaningful to people. If there was any mood you were feeling there is bound to be a song relating to that mood. That is also another reason to listen to music more. That is a reason why I listen to music a lot. Whenever I am happy I would listen any type of music except for depressing songs. Whenever I am down I try to listen to songs that a re up and jumpy. â€Å"Music can be interactive to people. The person can actually feel as if they were actually there with the artist is singing it.† Says Christian Ventura (my little brother) Music can be very powerful to people. That is why I think you, the reader, should listen to more types of music or if not, just listen to more of the same music you already listen to.

Whats the Difference Weighted vs Unweighted GPA

What's the Difference Weighted vs Unweighted GPA SAT / ACT Prep Online Guides and Tips Most students think a lot about their GPA in high school. There’s no doubt that GPA is one of the most important pieces of information colleges will consider in your application. However, GPA can vary drastically in the way it’s calculated at different schools. Some high schools use unweighted GPAs and some use weighted GPAs. I’ll give you an overview of the differences between the two and what each type of GPA might mean in the context of your personal experiences. Basic Differences Between Weighted and Unweighted GPAs So what are weighted and unweighted GPAs? Here are the main differences between the two. Unweighted GPA Traditionally, GPA is calculated on an unweighted scale.Unweighted GPA is measured on a scale of 0 to 4.0. It doesn’t take the difficulty of a student’s coursework into account.An unweighted GPA represents an A as a 4.0 whether it was earned in an honors class, AP class, or lower-level class. Weighted GPA Weighted GPA is often used by high schools to better represent students’ academic accomplishments.Weighted GPA takes into account course difficulty rather than providing the same letter grade to GPA conversion for every student.Usually, weighted GPA is measured on a scale of 0 to 5.0, although some scales go higher.An A in an AP class may translate into a 5.0 weighted GPA, while an A in a regular-level class will give you a 4.0 weighted GPA. Many schools also have mid-level classes (such as honors classes) where the highest weighted GPA you can earn is a 4.5. Differences in Calculation As you might expect, unweighted and weighted GPAs are calculated differently. In this section we give an in-depth explanation of how to calculate both GPA types. Unweighted GPA Unweighted GPA is much simpler to calculate than weighted GPA.This is because you don’t have to consider the levels of your classes in the calculations. Let’s say you’re taking five classes, and you have As in two of them and Bs in three of them.The two As will each translate to 4.0s, and the three Bs will each translate to 3.0s.If you add 4.0 + 4.0 + 3.0 + 3.0 + 3.0 and then divide by five, you’ll get an unweighted GPA of 3.4. If your grades aren’t quite as simple as that, here’s a quick letter grade and percentile to GPA conversion chart to make things easier. Letter Grade Percentile GPA A+ 97-100 4.0 A 93-96 4.0 A- 90-92 3.7 B+ 87-89 3.3 B 83-86 3.0 B- 80-82 2.7 C+ 77-79 2.3 C 73-76 2.0 C- 70-72 1.7 D+ 67-69 1.3 D 65-66 1.0 F Below 65 0.0 Most schools more or less follow this scale for unweighted GPAs. Yours may be slightly different, but it shouldn’t vary too much. Weighted GPA The calculations for weighted GPA can get a little more tricky because you may be taking a variety of courses at different academic levels. Going withthe example that we used for unweighted GPA, let’s say once again that you’re taking five classes and getting As in two of them and Bs in three of them.But this time let’s also say that one A is in a regular-level class, one A is in an honors class, two Bs are in AP classes, and one B is in an honors class. How is your weighted GPA calculated?Well, each grade has to be considered in conjunction with class level.This means using the unweighted GPA conversion scale for grades in regular-level classes, adding 0.5 to the scale for mid-level/honors classes, and adding 1.0 for high level/AP classes. This means: The A in a regular-level class would still be a 4.0 The A in an honors class would be a 4.5 The two Bs in AP classes would each be 4.0s The B in the honors class would be a 3.5 If you add 4.0 + 4.5 + 4.0 + 4.0 + 3.5 and divide by 5, you get a 4.0 weighted GPA. Remember, not all schools will use this exact weighted GPA scale, but as you can see, there can be a big difference between the numbers you get for unweighted GPA and weighted GPA based on the types of classes you’re taking. Even if two students have identical grades, one might have a weighted GPA that’s a full point higher than the other. Let's say you have a 3.2 unweighted GPA and are taking five classes. If even two out of the five classes are honors or AP and the rest are regular-level, your GPA would get bumped up to a 3.6 on a weighted scale. A slight difference in the levels of your classes can make a big difference in your weighted GPA. Go for it! All you have to do is believe! (and study more, but mostly believe!) What Does All of This Mean for You? Whether your school uses weighted or unweighted GPA can impact your class rank and experiences in the college admissions process. If Your School Uses Unweighted GPAs†¦ Admissions committees look at your coursework in conjunction with your GPA to reach conclusions about your academic potential.They understand that some schools do not take the difficulty of students’ classes into consideration when calculating GPA.If you challenge yourself in your classes but don’t have a perfect GPA, you will look better in the college admissions process than someone in regular-level classes who has a 4.0. It may be harder to stand out from your classmates with your GPA because more students will have GPAs that are at the same level when class difficulty is not a factor in the calculation.If class rank is based purely on unweighted GPA, your class rank may not reflect the effort you expended.Students with a lot of AP classes can have lower unweighted GPAs than students who took less difficult classes despite being more academically driven. Don’t worry too much though. College admissions officers are aware of the limits of the unweighted system, and they will look closely at your course record to determine whether your GPA is an accurate reflection of your academic potential. If Your School Uses Weighted GPAs†¦ First off, you should know that having a 4.0 weighted GPA doesn’t mean you can get into any college.A 4.0 may be the commonly accepted gold standard, but with weighted GPAs everything shifts upward.A truly elite GPA under the weighted system will actually be close to a 5.0, so you will need to make sure you adapt your concept of what constitutes a high GPA to fit this model. With a weighted GPA, your class rank is more likely to reflect your academic drive and ability because your GPA is a reflection of both your grades and the levels of the classes in which you earned them.You’ll have a higher rank than someone who earns the same grades as you in lower level classes. Weighted GPAs mean that you need to be careful because they can be deceptive. A lot of the advice that's out there is targeted towards unweighted GPAs, so you'll need to adjust your thinking to account for the size of the GPA scale at your school. The bottom line is that colleges will look deeper than the raw numbers when evaluating your high school academic record regardless of whether your GPA is weighted or unweighted. Admissions officers willbe able to tell which classes you took and how much you pushed yourself, so your GPA by itself becomes only one part of a much larger picture. You will also be required to lift the weight of your GPA times 40 in order to walk at graduation, so start training. Why do you think valedictorians are always so ripped? Do Colleges Look at Weighted or Unweighted GPAs? So, which do colleges care more about then, your weighted or unweighted GPA? The short answer is that most colleges care somewhat more about weighted GPAs because they do a better job showing the difficulty of the classes you took. However, colleges care more about your entire record of coursework than just your GPA out of context. They'll look to see which classes you took, how difficult those classes typically are, and what your class rank is. All of these factors are going to give them a better understanding of your GPA. So, when you're wondering which GPA is more important, the real answer is that colleges will look at all the information they're given to get the best idea of your academic skills. They won't just glance at your GPA and decide whether it's a good number or not without looking at other factors. If your transcript shows increasing difficulty in your coursework, this will look impressive to colleges, even if your GPA isn’t perfect.If you have a 4.0 GPA but took all the least challenging classes in high school, colleges will be less impressed since you didn’t push yourself academically.This means you should continue working on taking difficult classes and getting high grades in them in order to be as impressive as possible. Summary Your high school GPA may be measured on either an unweighted or weighted scale.The main difference between the two is that weighted GPAs take into account the difficulty of your coursework and unweighted GPAs don’t.Most unweighted GPAs are recorded on a scale of 0 to 4.0, and most weighted GPAs are recorded on a scale of 0 to 5.0. For the most part, whether your high school uses unweighted or weighted GPA shouldn’t affect you in the college application process.Colleges will look at your GPA, but they will also consider the bigger picture. Their greatest concern is that you’ve managed to challenge yourself intellectually with your coursework. GPA is important, but proof of your determination and perseverance in the face of academic struggles is often more impressive than a 4.0. What's Next? Want more information about how to interpret your GPA in the college search process? Find out what it means to have a good or bad GPA for college. Is your GPA above average? Do you need to work on bringing it up? Learn more about the average high school GPA. Your college GPA may end up being very different from your high school GPA. Read this article about average GPAs in college to see what might be in store.

Black Rook in Rainy Weather Essay Example for Free

Black Rook in Rainy Weather Essay I an infrequently lost for words. I like to think of myself as quite an eloquent and articulate speaker and writer, but there are times when I feel neither. It is ironic that the very subject of this poem, a lack of words, or rather a lack of inspiration, is exactly what is holding me back from writing the things I would like to write. Although I know how this poem makes me feel and I know the emotions it conveys, I cannot bring myself to write about them or to speak about them, I simply cannot find the words. Each time I read the poem a rush of thoughts dash through my mind, so quickly that I cannot recollect them in time to consider them in the detail they deserve. This poem deserves consideration, thought, analysis, it deserves appreciation and admiration, because it describes exactly how even the most expressive and eloquent writers are sometimes at a loss for words. Although the poem is a metaphor and is about many things that lie deep beneath the surface of the words, it is beautifully written even in the most literal terms. Plath uses adjectives to describe every object, every movement of the poem, ‘stiff twig’, ‘spotted leaves’. She uses many other poetic devices, such as alliteration in the lines ‘rare, random’, ‘walk wary’, ‘so shine as to seize my senses’ and personification in the lines ‘mute sky’ , ‘minor light may still lean incandescent’. The poet also uses short phrases broken by commas to increase the tempo of the poem and to give it a rushed feeling. However, these poetic devices are not simply used to embellish a purely literal piece of writing. They are used to demonstrate the beauty of the mundane, the magnificence of the ordinary. The poet says ‘I do not expect a miracle or an accident’ which suggests that she is content with the mundane and can see it’s splendour. But as the poem progresses we see that she could not survive on the ordinary, but needed to express herself in her poetry and needed inspiration to do so. Though Plath tries to persuade herself she survive on the ordinary and the imple, it is obvious that desire for inspiration, ‘the angel’, are the only things that can make these mundane situations bearable. She contradicts herself when she states that ‘miracles occur. ’ She contradicts her previous idea that there is beauty in the ordinary and instead describes moments without inspiration being similar to ‘trekking stubborn through this season of fatigue’ . This suggests that during these periods of time she is not living, but barely surviving. Her entire life depends on the moments of inspiration, ‘for that rare, random descent. ’ She is a poet, and her survival depends on her writing. She can only express herself through her writing, and without it, without her inspiration, she feels nothing. This nothingness, this lack of inspiration is to her far worse than the feelings of depression she felt constantly throughout her life. Her ‘fear of total neutrality’ consumes her and scares her. This ‘fear of neutrality’ refers not only to writing, but also to life in general. If one feels nothing, if life is constantly similar to ‘trekking stubborn through this season of fatigue’ then there is no reason to live in the first place. Life is a constant wait for inspiration, for meaning, for purpose, and often this purpose does not appear. Plath realises, unlike many others, that without purpose, without inspiration, there is no beauty in the mundane. Without ‘that rare, random descent’ of an ‘angel’ there is little reason for life at all. Black Rook in Rainy Weather. (2017, Feb 05).

The Vietnam War Did war prove to be a successful means of achieving Essay

The Vietnam War Did war prove to be a successful means of achieving political objective Examine this from both the US and North Vietnamese perspectives - Essay Example It is â€Å"an act of violence intended to compel our opponent to fulfill our will†¦ War is not merely an act of policy but a true political instrument, a continuation of political intercourse, carried on with other means.2 The Vietnam War was initially a conflict between two new countries that came out of the French colonization of Indochina. But, the US intervention led to a change in the circumstances. In the end, the essential reality of the struggle, wrote Hendrik Hertzberg in his book, Politics (2005), â€Å"was that the Communists, imbued with an almost fanatical sense of dedication to a reunified Vietnam under their control, saw the war against the United States and its South Vietnamese ally as the continuation of two thousand years of resistance to Chinese and later French rule.† (p. 37) Although there are three main players in the Vietnam War: North Vietnam, South Vietnam and the United States, there is the important addition of the Soviet Union as an actor and to a certain degree, China, that the Vietnam War came to be characterized by the conflict of two factions, the Communist and the US-South Vietnam alliance. On the Communist side, there is North Vietnam, Soviet Union and China. Here, the Vietnamese communist is holding the center stage. The Vietnam War was said to be an undeclared war between the Soviet Union and the United States or an extension of the Cold War, with Vietnam as the battleground of the West and the Communists war for global influence. The strategy in this regard is that these major powers were involved in their war against each other using the weaker countries as a battleground. In this approach, their troops are kept at a minimum and that they – the US and Soviet Union - are protected, themselves, from risk of direct attack. The Vietnam, was primarily a conflict between the North and the South for control over